Technology is changing the way we do business. Virtual tours are becoming increasingly popular and revolutionizing the real estate industry.
Find out more about virtual property tours, how they impact the real estate business, their benefits and tips to create an engaging and immersive experience.
Let’s take a closer look.
Real Estate Marketing
In a digital age, real estate professionals must adapt to make their listings more appealing to tech savvy buyers. Virtual tours represent the future of real estate property marketing. The tours help meet their customers’ expectations by allowing them to explore the property when it is convenient, they can share the experience with friends and family and revisit if required.
The immersive experiences are changing how potential buyers interact with properties and in the process, revolutionizing real estate.
What Are The Advantages Of Virtual Tours?
When it comes to real estate listings, traditional floor plans and static images are fast becoming a thing of the past. Virtual tours offer an immersive experience with interactive features and 360 degree views, clients can virtually walk through rooms, and examine details from the comfort of their living room.
There are several advantages of the virtual tour experience, as listed below:
Accessibility
The real estate industry understands that physical property visits are not always possible for certain members of the community. Individuals with mobility or transport issues may find difficulty being physically present. Virtual tours can improve the accessibility of a property, which increases exposure to potential buyers.
Virtual property tours allow global access, and eliminating geographical barriers can entice international buyers.
Convenience
In today’s busy society, it is not always possible for buyers to physically view multiple properties at once. A virtual tour offers flexibility and convenience for buyers, eliminating the need for travel, and allowing them to explore properties at their own pace.
Time Efficiency
Virtual property tours can save valuable time for both buyers and sellers. An agent can show a property to multiple potential buyers simultaneously, which avoids scheduling conflicts. Accessing multiple properties in a short period can help accelerate the decision making process.
Instant Engagement
Understanding the needs of potential customers can be challenging, as what appeals to one client may not appeal to another. Properties that are presented in a virtual environment provide customers with a personalised experience and interactive tour, that they can customise to suit their needs. Customers can visualise different areas of the property. The increased property visibility can result in improved engagement.
Detailed Information
Virtual tours provide a platform to share detailed information about the property with potential clients. As well as listing the individual features of the home, realtors can configure click points to describe the materials used, specifications of appliances and dimensions of spaces, without personally repeating the information themselves.
Customisation
A key marketing strategy in the real estate industry is to focus on the features and benefits of a property. Virtual tours enable the agent to focus on key selling points of the home, creating a customised and personalised tour can increase interest from prospective buyers.
Cost Effective
There are several cost benefits associated with virtual tours. Both buyers and sellers save on transport costs. Real estate agents avoid costs associated with conducting a physical open house, such as staging and promotional material.
Competitive Advantage
Real estate agents offering 360 degree virtual tours as a part of their property listings can anticipate at least 87% more views than a regular listing. As well as increasing their brand presence, a VR tour helps provide a competitive edge and can lead to increased future business opportunities.
Tips For Creating Engaging Virtual Tours
Customers prefer property listings with virtual tour options. Interactive, high definition experiences contribute to more online engagement and increased likelihood of sales.
Real estate virtual tours are becoming more popular, and there are several ways that agents can ensure they create an engaging experience.
1. Create an immersive and engaging experience
An engaging experience is essential as it captures the clients’ attention. Highlight the property’s special features, show the best parts and ensure the tour is smooth and flows well.
2. High quality visuals
It is crucial that agents partner with experienced and talented 3D artists and designers who can provide high-end software solutions, as it will result in a hyperrealistic interactive experience. Real estate companies must choose the right VR platform to align with the needs of their business.
3. Interactive
Clickable buttons and hotspots help maintain interest and provide easy access to additional information. The interactive nature of the tour helps to retain viewer engagement.
4. User friendly
Virtual tours must be visually engaging and easy to use, glitchy or confusing displays can result in negative experiences. Test the virtual reality elements to ensure they work smoothly before launching.
5. Staging Matters
The property must be displayed as it would be for a regular open showcase, with appropriate lighting, tidy gardens, clean and well presented.
VR In Real Estate
As well as property tours, virtual reality has several other uses in the real estate industry.
Architects are using computer technology to create 3D models of buildings, which can enable plans to become realistic images. Displaying exterior and interior features can help to simplify complex designs and increase engagement.
The virtual staging incorporates augmented reality to enable potential buyers to visualise different colours, styles, virtual furniture and decor elements in a property. Customising a particular property can improve engagement and create a personalised experience, which may result in a successful sale.
Potential tenants may be offered virtual instructions when viewing a new property. Essentially, it provides a virtual landlord to guide them through the process and answer any potential questions.
Summary
Interactive virtual tours represent the future of real estate property marketing, as they offer an immersive experience with interactive features and 360 degree views, clients can virtually walk through rooms, and examine details from the comfort of their living room.
There are several advantages of offering a virtual tour experience, for example, it is more convenient, accessible and time saving than the traditional selling process. It also helps provide a competitive edge to real estate agents, and can lead to increased business opportunities in the future.
Real estate virtual tours are becoming more popular, and customers prefer property listings with virtual tour options. Interactive, high definition experiences contribute to more online engagement and increased likelihood of sales.
The immersive experiences are changing how potential buyers interact with properties, and in the process, revolutionizing real estate.
FAQs
Is There A Demand For Virtual Tours?
Technology is changing the way we do business. Virtual tours are becoming increasingly popular and revolutionizing the real estate industry.
Real estate agents offering 360 degree virtual tours as a part of their property listings can anticipate at least 87% more views than a regular listing. Customers can visualise different areas of the property, which results in improved engagement.
A virtual tour offers flexibility and convenience for buyers, eliminating the need for travel, and allowing them to explore properties at their own pace. The tours help meet their customers’ expectations by allowing them to explore the property when it is convenient.
People with mobility or transport issues may have difficulty being physically present. Virtual tours can improve the accessibility of a property, which can increase exposure to potential buyers.